About

Before becoming a mainstay on the Sydney social scene and the Sunday papers; Rupert was a kid on the streets of Kings Cross, and Double Bay. His Grandpa (on his Father's side) was renowned humanitarian, Ted Noffs (founder of Wayside Chapel). His Grandma (on his Mother's side), Lois Rodie, was owner of Coral Lea frock shop in Double Bay. 

Rupert was lucky to meet many high profile people from a very early age. So much so, it became "normal" for him to be rubbing shoulders with millionaire Dick Smith or hang with renowned "bikie", Animal… and chilling with Gloria Estefan backstage.

Rather than let these moments 'go to his head'; Rupert knew he had to focus on Creating Something Meaningful. 

After finishing high school, he studied Acting at NIDA and Singing at The Conservatorium of Music. He then dabbled in Fashion & PR, mentored by one of Sydney's best Publicists.

As a kid, after school, Rupert volunteered at his family's charity, The Ted Noffs Foundation, by helping run the thrift stores. Later, he started full-time when he realized the need to get the word out on the incredible work they do for kids at risk. He eventually became the Communications and Fundraising Director. 

One morning, he received a phone call from London. It was Buckingham Palace. At the last minute, Prince William was to visit the charity that coming week with the Australian Prime Minister, Kevin Rudd. With his family out of town, Rupert liaised with Palace Officials, Security, Media, Politicians, Foundation Staff and Board Members. 

The event received worldwide media attention. 

In 2008, he co-founded and designed the world's first Australian made sneaker label, Gideon Shoes, with all profits going to the charity. The same year, he played Academy Award Nominee, Jacki Weaver's son on an MTV pilot and became the Fashion Writer for 3D World Magazine. 

At age 28, he has his partner, Chef Matty Bennett, moved to New York City. Rupert worked directly with one of New York's most powerful and ruthless fashion publicists. She enlisted Rupert as Design & Research Consultant on her fashion range for young women whilst being her Personal Assistant ...and Dog Walker. He was living the life straight out of 'The Devil Wears PRADA' novel. 

After Chef Matty left New York's hottest farm-to-table restaurant, The Fat Radish, Rupert knew it was time to start their own restaurant and business together. In 2015, they opened one of the most buzzed about restaurants in downtown Manhattan, The Lucky Bee. Rupert designed the restaurant hot-pink with neon lights and palm trees. He was in charge of all branding, communications as well as running the day-to-day operations. Rupert dedicated the restroom to singer/model/actress/icon, Grace Jones, which received it's own paragraph in The New Yorker. He flew Sydney artist, Brett Chan, over to paint the walls. He secured articles on the cover of the New York Times Food, The Sun Herald, The New Yorker, Vogue, Manhattan Magazine, WWD, TimeOut NY and The New York Post to name a few... He hosted celebrities including Diane Kruger, Rufus Wainwright, Jason Wu, Sir Salmon Rushdie, Chris Rock and Barbra Streisand and managed events for Zimmerman, ASOS, Barney's New York and Ted Baker. 

Rupert & Chef Matty have since moved back to Australia to open The Lucky Bee Restaurant & Bar on the waterfront in Hardys Bay, after 7 years in New York. They're about to open their cafe, Plan Bee, which was born during COVID-19. A Breakfast & Lunch 'hole-in-the-wall' 'to-go' window, serving local coffee and freshly made Banh Mi.